Digital marketing is the practice of promoting and advertising products, services, or brands using digital channels and technologies, primarily on the internet. It encompasses a wide range of strategies and tactics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click advertising (PPC), and more. The goal of digital marketing is to connect with a target audience, build brand awareness, drive website traffic, and ultimately achieve business objectives such as lead generation, sales, or customer engagement. This field continually evolves with technology and consumer preferences.
