Lead generation is the process of identifying and attracting potential customers, or “leads,” who have shown interest in a company’s products or services. This interest is typically expressed by potential customers providing their contact information, such as email addresses, in exchange for something of value, like a free ebook, a newsletter, a discount, or access to exclusive content. The primary goal of lead generation is to create a pool of qualified prospects that businesses can nurture and convert into paying customers. It’s a fundamental part of marketing and sales strategies in various industries and helps companies grow their customer base and revenue.
