Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked by a user. It’s a way of buying visits to a website, rather than earning those visits organically. PPC ads typically appear on search engines, social media platforms, or websites, and they are usually marked as “sponsored” or “ad.” Advertisers bid on specific keywords or target audience demographics, and when a user’s search query or online behavior matches the criteria set by the advertiser, the ad is displayed. PPC advertising is an effective and trackable way to drive traffic to a website, generate leads, or promote products and services.