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Archives: Glossary

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Broad Match

Definition: Broad match is a keyword match type in online advertising, particularly in pay-per-click (PPC) advertising, that allows advertisers to reach a wide and varied audience by displaying ads for search queries that are related to, synonymous with, or contextually similar to the specified broad match keywords. Broad match provides a broad and inclusive targeting …

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Brand Awareness

Definition: Brand awareness is the level of recognition and familiarity that consumers have with a particular brand. It reflects the extent to which a brand name, logo, or other identifiers are known and remembered by the target audience. Building brand awareness is a foundational step in the process of brand development and is essential for …

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Brand

Definition: A brand is a distinctive name, term, symbol, design, or combination thereof that identifies and differentiates a product, service, or company from others in the market. A brand represents the overall perception and image that consumers associate with a particular business or offering. It goes beyond tangible elements and encompasses the emotional and psychological …

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Bing

Definition: Bing is a web search engine owned and operated by Microsoft. Launched on June 1, 2009, Bing is designed to provide users with a comprehensive and visually engaging search experience. It serves as a competitor to other major search engines, most notably Google, and offers a range of features, including web search, image search, …

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Bid Auction

Definition: A bid auction, also known as an ad auction or advertising auction, is a competitive process through which advertisers place bids to compete for advertising opportunities on various online platforms. Ad auctions are commonly used in digital advertising, including search engine advertising, display advertising, and real-time bidding (RTB) environments. The goal of the auction …

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Bid

Definition: In the context of online advertising and auctions, a bid refers to the monetary amount that an advertiser is willing to pay for a specific advertising opportunity or impression. Bidding is a fundamental concept in various online advertising models, including pay-per-click (PPC), cost-per-mille (CPM), and real-time bidding (RTB). Advertisers bid against each other to …

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Banner Ad

Definition: A banner ad is a form of online advertising that consists of a graphical display, typically an image or multimedia element, embedded on a web page. Banner ads are intended to attract the attention of website visitors and encourage them to click on the ad, leading to the advertiser’s landing page or website. They …

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Backlink

Definition: A backlink, also known as an inbound link or incoming link, is a hyperlink that points from one website to another. Backlinks are essential in the field of search engine optimization (SEO) as they play a crucial role in determining a website’s authority, credibility, and visibility in search engine results. Key Characteristics of Backlinks: …

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B2C Content

Definition: B2C (Business-to-Consumer) content refers to marketing and informational material created for businesses that sell products or services directly to individual consumers. B2C content is designed to engage, attract, and influence individual buyers, often through various digital channels, to drive purchase decisions and build brand loyalty. Key Characteristics of B2C Content: Consumer-Centric: B2C content is …

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B2B Content

Definition: B2B (Business-to-Business) content refers to marketing and informational material specifically created for businesses that sell products or services to other businesses. Unlike B2C (Business-to-Consumer) content, which targets individual consumers, B2B content is tailored to meet the needs, challenges, and interests of professionals, decision-makers, and teams within other businesses. Key Characteristics of B2B Content: Audience-Centric: …

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